The New Era of Video Marketing. Your Next Buyer Could Already Be Watching.
Selling a home takes more than advertising it on Rightmove, OnTheMarket and Zoopla. Those property portals remain important, but buyers also discover homes through social media and video, sometimes before they begin an active search. Take a look at a few of our recent videos: the viewing engagement figures may surprise you.
The next buyer for your home might catch a glimpse of it while scrolling through social media, return later for a full tour and make an enquiry days later. Another may begin on Rightmove, OnTheMarket or Zoopla; another may hear about it directly from our team.
Buyers move between channels, often long before they book a viewing. Successful marketing meets them wherever interest begins, gives them the right level of detail at each step and responds to what captures their attention.
Nine recent videos. 83,430 reported views.
Those are the figures from just a few recent weeks of H Tiddy marketing. Four short teasers and five presented tours show how different formats can reach people at different stages of their search.
The first glance can begin anywhere...
A short film can introduce a home to someone who was not searching for it that morning. Our recent teasers for Lobster Pot, Little Mariners, 11 Spinnaker Drive and Thimble Cottage have recorded 18,243 video views between them.
Whether announcing a price change or offering a glimpse of a home and its setting, each film gives buyers a reason to explore further through our website or a presented video tour.
Watch the short videos:
Lobster Pot
Little Mariners
11 Spinnaker Drive
Thimble Cottage
Give interested buyers a closer look
The next step calls for more detail. A presented film helps buyers understand the space, setting and lifestyle before arranging a viewing. Here are five examples from our recent marketing.
Middle Botreaux | St Mawes. 7,019 video views.
Green Waters | St Mawes 11,283 video views.
Higher Tregassa | Portscatho. 12,438 video views.
Brookmead Cottage | Roseland Peninsula. 19,003 video views.
Clifton House and Kinpol | Portscatho. 15,444 video views.
Keep learning as buyers respond
These five tours alone have recorded 65,187 video views. Property portals are another important part of the mix: the nine homes recorded 29,764 Rightmove property views across their respective periods. Video and listing views measure different actions, and neither total represents unique buyers. Each channel gives a home another opportunity to be discovered.
Marketing continues after launch. Engagement figures help us see which stories travel, which formats people choose and where to focus the next piece of content. AI can help us make sense of that information and adapt material for different audiences. Local knowledge, strong presentation and direct conversations with buyers bring the strategy together.
If you are considering selling your Roseland home, we would be pleased to discuss a marketing plan built around your home and the buyers most likely to value it.
Figures are a snapshot across the channels measured. YouTube includes H Tiddy and Fine & Country channels. LinkedIn is excluded; TikTok was launched only three weeks ago.